In 2005 the CHOKE MEDIA EMPIRE gathered too much money so we had the crazy idea to put all that money into a record label, to make even more money. Well that plan did not work out, but the cash flow is still okay. We started as an vinyl only label at a time when vinyl was not for hipsters, it was for weirdos, collectors, nerds. We still do it because its fun, well, at least sometimes.